Crowd at 2019 Blue Ridge Rock Festival

Shown is the crowd from the 2019 Blue Ridge Rock Festival.

The Blue Ridge Rock Festival is happening this year — just not in Appomattox County.

The festival announced that dates have been confirmed for Sept. 9 - 12. Visitors to the festival’s website will note that the location is set for Danville, Virginia, this time around.

However, a Drive-In Concert Series is planned to kick off April 23 at DeVault Vineyards in Concord.

Last year, the rock festival was set to take place in Appomattox County but was canceled due to the COVID-19 pandemic.

The festival’s Facebook announcement stated, “We have spent the last year thinking, working and reinventing ways to allow each and every one of you encounter your ultimate rock experience this year. There is so much to now reveal.”

In 2019, the festival was held at DeVault Vineyards and had grown to 25,000 people.

According to an interview with a festival representative last year (Charles Knapp), the economic impact during the festival’s first year was about 2.5 million dollars when it was held at DeVault Vineyards several years ago.

In the second year, the festival’s impact was about 4.5 million dollars.

During the 2020 interview, Knapp said an approximate impact of 12 million dollars is predicted in relation to the Blue Ridge Rock Festival’s presence in the area.

At the time, Knapp said that impact of having the concert in Appomattox County would stem all the way from Farmville to Lynchburg.