Centra announced plans to sell its four long-term care and skilled nursing facilities to Cascade Capital Group with operations through Hill Valley Health-care and its Life Plan Community to LifeSpire of Virginia.
The decision follows a year-long comprehensive and future-focused assess-ment of the Central Virginia health system.
Hill Valley Healthcare, a company that specializes in operating skilled nursing facilities, and Life-Spire of Virginia, an owner and operator of Life Plan Communities in Virginia for over 70 years, will own and operate the Centra facilities.Centra signed Letters of Intent to divest Guggenheimer Health and Rehab and Summit Health and Rehab in Lynchburg, Oakwood Manor in Bedford and Fairmont Crossing in Amherst to Hill Valley Healthcare, headquartered in Woodmere, New York.
Based in Glen Allen, Virginia, LifeSpire man-ages four Life Plan Communities throughout the Commonwealth. LifeSpire will acquire ownership and operate The Summit Assisted Living and Independent Living.Centra plans to complete the transaction around Aug. 1, 2021.
Centra’s Interim President and CEO Richard Tugman said Centra evaluated opportunities for its long-term care and skilled nursing facilities as part of its detailed assessment of the entire Centra network.
“The long-term care industry is rapidly changing and will require even more dedication and attention in the future,” Tugman said. “After careful consideration, we decided that we are better positioned to sell and then partner with these operations, rather than managing them under the Centra umbrella.
”Both Hill Valley and LifeSpire are ranked by the Centers for Medicare and Medicaid Services. They have national reputations and have stated a commitment to partnering with Centra to serve Central Virginia’s patient and resident populations.
Shimmy Idels, CO-CEO with Hill Valley, said, “We are committed to building on Centra’s mission to providing exceptional care and achieving optimal out-comes. Our ‘People First’ philosophy puts the needs of our patients, residents, families, and staff above all else. Our goal is to have a positive impact on those in our care as well as the communities we serve."
“We’re excited to begin working with The Summit and look forward to integrating two faith-based organizations that focus on providing residents and team members with a purpose-filled lifestyle in a faith-based environment,” said LifeSpire’s President and CEO Jonathan Cook.
Tugman said Centra is committed to a smooth transition for patients, residents, their families and employees. He added that all current staff will be offered jobs with the new operators.
For additional information, contact:• Diane Ludwig, vice president and Centra spokesperson with market-ing, communications and public relations, at firstname.lastname@example.org or 434-401-7390.
• Peter Robinson, vice president of marketing/PR, LifeSpire of Virginia, at email@example.com or 804-521-9276.
• Yo Wolk, corporate director of marketing, Hill Valley Healthcare, at firstname.lastname@example.org or 201-370-0407.
If you want more content like this, support local journalism by purchasing the Times Virginian newspaper at a local newsstand or subscribing at www.timesvirginian.com/subscriber_services to receive the print edition and/or e-edition version.